Advertising, hmmm. Never thought I’d be an advertising salesman, but it comes with the territory. When COSMEP South — the newsletter of the Committee of Small Magazine Editors and Publishers — asked for my thoughts on advertising, I pulled this out of my bottom drawer.
Why I agreed to write several hundred helpful words on selling advertising is as much a mystery to me as why anyone buys it. My attitude about advertising is ambivalent. It pays for my magazine; I pay for it, in anxiety, indigestion, and the other dividends of promiscuous cleverness and charm. But this, as they say, is the nuts and bolts.
