Breaking The Spell Of Consumerism — An Interview With Kalle Lasn
Yes, ads are everywhere: on billboards and buildings, buses and cars. You fill your car with gas, and there’s an ad on the nozzle. There are ads on bank machines. Kids watch Pepsi and Snickers ads in classrooms and tattoo their calves with Nike swooshes. Administrators in Texas have plans to sell ad space on the roofs of their schools. There are ads on bananas at the supermarket. In San Francisco, IBM beamed its logo onto clouds with a laser; it was visible for ten miles. In the United Kingdom, Boy Scouts sell ad space on their merit badges. In Australia, Coca-Cola cut a deal with the postal service to cancel stamps with a Coke advertisement. There are ads at eye level above urinals. There’s really nowhere to hide. And adspeak — the language of the ad — means nothing. Worse, it’s an antilanguage that annihilates truth and meaning wherever the two come in contact.