Janine Benyus On The Virtues Of Imitating Nature
Our mission, in both our business and our nonprofit, is to increase respect for the natural world. Creating more-sustainable products and processes is just an extension of that. To learn from nature, you have to become involved with what Wes Jackson calls the “deep conversation.” To learn how to take carbohydrates and water and turn them into a fiber as strong as steel, as a spider does, you go to a spider and respectfully ask, “How are you doing that?” Then you go and try to do it yourself. And when you fail — it’s very hard to do! — you go back to the organism and ask again.