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Fingers To The Bone

Barbara Ehrenreich On The Plight Of The Working Poor

The way they calculate poverty was devised in the early sixties and based on the notion that most people spend a third of their earnings on food — which was not true even then. Nevertheless, the reasoning went that if you calculated how much money people spent on food and multiplied that number by three, you would have the poverty-level wage. And that’s what they’ve been doing ever since. The problem is that food prices have been pretty resistant to inflation, whereas housing and healthcare have shot through the roof. So the poverty level is completely misleading. Yet this nation keeps patting itself on the back, saying, “Look, our poverty level is only 12 percent.”

Down To Business

Paul Hawken On Reshaping The Economy

I don’t believe you can train anybody, especially people in business. You can only present and embody ideas. I try to help people understand the idea that valuing and conserving our stock of natural capital can lead to astonishing breakthroughs in processes, products, and design. Again, people move toward possibility. Once they see that we can actually improve the quality of life for everyone on earth by using radically less “life,” they get excited.

Next To Godliness

The Story Behind Dr. Bronner’s Soap — An Interview With Ralph Bronner

A few times a month, I’m asked whether we’re a New Age religion or a cult. Well, we’re not, or if we are, we have no members. Our family is running a soap business based on Dad’s teachings. All he did is what any religious person does: he read the great works — the Torah, the Bible, Thomas Paine — and picked what he liked. His theology was a sort of cosmic soup.

Invasion Of The Classroom

How Corporations Buy Access To Children — An Interview With Alex Molnar

Schools get the Zap Me labs for no upfront cost, but they have to guarantee that children will use them for so many hours a day. And guess what: the browser portal has advertising on it. This means kids’ ability to do their schoolwork is contingent upon their viewing advertising.

Crimes Of Punishment

An Interview With Christian Parenti

I describe SWAT teams in Fresno as a kind of postmodern public execution — a highly ritualized, highly theatrical display of the sovereign’s power. Like an invading army, they occupy whole neighborhoods, harass the residents, and surround the houses. They have machine guns, barking dogs, and armored personnel carriers. This is state propaganda, political theater, directed not at the “perp” holed up in the house, but at the hundreds of community members watching.

War On Truth

The Secret Battle For The American Mind — An Interview With John Stauber

Public relations is now inseparable from the business of lobbying, creating public policy, and getting candidates elected to public office. The PR industry just might be the single most powerful political institution in the world. It expropriates and exploits the democratic rights of millions on behalf of big business by fooling the public about the issues.

Liberation Marketing And The Culture Trust

Liberation marketing takes the old mass-culture critique — consumerism as conformity — fully into account, acknowledges it, addresses it, and solves it. Liberation marketing imagines consumers breaking free from the old order, tearing loose from the shackles with which capitalism has bound us, escaping the routine of bureaucracy and hierarchy, getting in touch with our true selves, and, finally, finding authenticity, that holiest of consumer grails.