I tend to be more passionate about the process of communication than about the outcome. I’m interested in people listening better and talking more and wanting to understand each other’s point of view. I try to eliminate the things that get in the way of that. And it’s a Sisyphean task, because industry people and activists aren’t really talking to each other; they’re doing theater with each other. Whichever side I am working for, I try to find a way for both sides to listen better.

- Peter Sandman On Corporate Misbehavior And Public Outrage